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Word Count: 473
Tobacco companies are killing our youth with advertising Over 3 000 children experiment with smoking tobacco everyday With hundreads of studies proving tobacco to be harmful this is a large number of new smokers The majority of new smokers are not adults but are actually children Although theses statistics seem to prove that tobacco companies target children many companies still deny the advertising ploy Camel is a well known and obviously popular cigarette RJ Reynolds the owner of Camel created a cartoon figure for their advertising This cartoon character Joe Camel is portrayed as a smooth and hip figure During adolescence many people are very concerned with their physical appearance and manner of dress In his advertisements Joe Camel shows his viewer that he has this sense of style which attracts many teenagers From his black sunglasses to his cool clothing Joe Camel attracts children of all ages To younger children a cartoon character is known as being harmless which may give the idea that the product being sold is harmless Many six year olds recognize Joe Camel when shown a picture but they do not necessarily know what he represents Joe Camel does not represent something innocent but he does represent something harmful Tobacco companies have recently admitted to knowingly producing a product with many harmful effects yet they still deny these symbols as focusing on todays youth The majority of new smokers are children because many adults are aware of the health risks attributed to smoking More adults quit smoking everyday than ever before in societys history The tobacco industry needs people unaware of the health risks in order so successfully promote their product Children are not usually fully knowledgeable to the harmful effects of smoking which is why they are targeted in advertisements The companies will still say that they want to promote brand switching but how many adults really are attracted to cartoons Many teenagers begin smoking at an
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