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Companies should examine the issues facing their industry in general and their company in particular such as the trend to prevent cancer in the smoking industry Companies should also look at the impacts they have on the community and region the petrol case Doing these two things would keep the company fresh and familiar with trends as said earlier and changes in the buying environment which Bennetton could of used in their problem in Germany There is also a need to be sensitive to the communitys feelings and needs meaning that caution is required when designing packages or advertisements for a product so not to trigger a negative public response Keep the idea that there are religious groups races or someone of another sex that might be offendedAfter a promotion is set up it should be culturally tested and the examined to see the effectiveness on sales after release as well as its effect on the consumers and their perception of the promotionsadvertisements After all perception is everything Another idea is to also have product tested by a sample group just be for release in order to see what response will be obtained from the public This is to see if the response would be favorable or negative For example 2 years ago Nike released a shoe that had a logo on it that angered Moslems in the United States and forced Nike to recall the entire line of shoes for redesign The shoe had a logo which looked like a burning tree such as in the bible This testing should be implemented in the different locations of the release of the product since there are different cultural values beliefs and perceptionsThere should also be a good product recall program developed a head of schedule as an eventual alternative to the development of a product as a safety precaution If after the release of a product defects are detected there should not be any
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