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Every day thousands of people start smoking Knowing that ciggarette smoking is the leading preventable cause of death people continue to start smoking Everyday 3000 children start smoking most them between the ages of 10 and 18 These kids account for 90 percent of all new smokers In fact 90 percent of all adult smokers said that they first lit up as teenagers Roberts This isnt because of peer pressure or just plain desire to start it is due to the fact that young people are the prime target in the tobacco wars The cigarette manufacturers may deny it but advertising and promotion play a vital part in making these facts a reality Roberts It is for this reason that tobacco companies should be held accountable for the addictions that they cause Perdominantely children are the prime targets of ciggarette advertising media The kings of these media ploys are Marlboro and Camel Marlboro uses a fictional western character called The Marlboro Man while Camel uses Joe Camel a high-rolling swinging cartoon character Joe Camel the smooth character from RJ Reynolds who is shown as a dromedary with complete style has been attacked by many Tobacco-Free Kids organizations as a major influence on the children of America Dr Lonnie Bristow American Medical Association spokesman remarks that to kids cute cartoon characters mean that the product is harmless but cigarettes are not harmless They have to know the kings of these media ploys are Marlboro and Camel Marlboro uses a that their ads are influencing the youth under 18 to begin smokingBreo The industry denies that these symbols target people under 21 and claim that their advertising goal is simply to promote brand switching and loyalty Many people disagree with this statement such as Illinois Rep Richard Durbin who states If we can reduce the number of young smokers the tobacco companies will be in trouble and they know itRoberts US News recently featured a
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