scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,403
Persuasion is the force exerted to influence behavior that includes a reflected change in attitude Everyday we are bombarded with messages from people who wish to influence our behavior and attitudes Persuasion can be used to accomplish good as well as bad though in my paper I will refrain from making value judgements and only report the factual aspects I will discuss the two basic routes to persuasion the elements involved and ways to protect current attitudes and behaviors from change When trying to persuade someone there are two different methods from which to choose the central and peripheral routes The central route persuades by using direct arguments and pertinent information The peripheral route persuades people by association with incidental cues that are pleasing to the senses The central route is used to reach people who are more motivated and analytical while people who are less analytical and less involved are more likely to be influenced by the peripheral route In advertising a combination of the two is common and effective Computer ads rely primarily on the central route because their target audiences are perceived as highly analytical Promotion for alcohol and tobacco products employ the peripheral route because they wish to draw attention away from the possible negative effects that they are in reality associated with To truly understand the effects of persuasion it is necessary to break the act down to its smaller components The for elements of persuasion are 1 The communicator 2 The message content 3 How it is communicated and 4 The receiver of the message The content of the message is important but also whoever gives the message has an effect on peoples acceptance of it The major determinant of the communicators success are hisher perceived credibility and attractiveness Credibility or believability isdetermined by the communicators appearance as an expert or as someone who can betrusted Expertise is established when the communicator
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA