scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,384
Marketing is one of the most important functions in any organization The sales generated and sustained have been acknowledged as a direct function of the marketing process According to Philip Kotler marketing is typically seen as the task of creating promoting and delivering goods and services to the consumers and businesses According to American Marketing Association Marketing can be defined as the process of planning and executing the conception pricing promotion and distribution of ideas goods and services to create exchanges that satisfy individual and organizational objectives The Marketing Concept is a philosophy or a frame of mind According to the marketing concept customer orientation social responsibility total company effort and profit are the four pillars of a successful business The marketing concept is not a once in a lifetime formulation for a firm It needs to be revitalized According to Peter Drucker marketing is not only much broader than selling it is not a specialized activity at all It encompasses the entire business It is the whole business seen from the point of view of final result that is from the customers point of view Concern and responsibility for marketing must therefore permeate all areas of the enterprise The understanding of marketing is considerably aided once it is appreciated that the term implies both a business philosophy and frame of mind and a specialized functional area of management The former implication is often referred to as the Marketing concept Numerous definitions exist which attempt succinctly to describe the scope and meaning of marketing at financial institutions Marketing has been as described a business activity directed at satisfying needs and wants through exchange processes In reality marketing as a management process is in essence a simple concept which holds that the orientation of a bank should be towards the customers point of view which in the past may have been neglected by many banks world over Marketing environment Competition represents
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA