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1 Introduction 11 Background Industrial Revolution was begun in remote ages and is continuing in some countries yet Compare with the other Western Europe in 18th century England was the country that industry revolution was developed most rapid Rempel 2005 After industrial revolution people found production became easier and easier through using pre-manufacturing parts and assembly line Therefore LaborLawTalk 2005 states that mass production was begun to popularize by Henry Ford in the early 20th century In the process of producing mass customization many industries were illuminated and then they created some ramifications of mass customization 12 Statement of purpose This paper will firstly explain what mass customization is then describe what the prerequisite condition of mass customization is and finally evaluate the implication of mass customization for business 2 Mass Customisation The most completely definition of mass customization is enabling a customer to decide the exact specification or personal attributes of a product or service supplied to them at a price close to that for an ordinary mass produced acculturative or have this exact requirement supplied using the vendors knowledge of the individual customers needs Mass customization presents 4 types The first type is collaborative and pure customization It is where the business conducts a dialogue with individual customers to help the articulate their needs to identify the precise offering that fulfills these needs and make a customized product for them The second type is Adaptive Customization where one standard but customizable product is designed so that users can alter it themselves An example of the type of customization is the adjustable office chair which can be adjusted for one or more dimensions Realistically adaptive or adjustable customization only applies where multiple settings can be adjusted The third type is cosmetic customization where a standard product is presented differently to different customers For example the product may be displayed differently its attributes and benefits advertised indifferent ways or the customers name may
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