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The history of news since the nineteenth century has been the history of a translation from popular defined as for the people to popular as for the market Hartley 1982130 Discuss with reference to examples from todays popular press This essay will begin by defining the press as popular for the people Newspapers were once the bearers of education in all its shapes and forms working for the benefit of the people Now the popular press following in the traditional Sunday papers footsteps they have become the conveyors of light and often salacious entertainment This essay will continue by discussing the changing nature and role of the popular press which was typically represented by small radical liberal newspapers prior to the nineteenth-Century It will consider the decline in government controls and the subsequent growth of enterprise capitalism It will show how technological and commercial change transformed the press to popular as for the market and what this meant for the people The emergence of a cheap daily press by commodification which occurred in the late 1800s led to an ever increasing reading public The presss progressive change to a market commodity in the nineteenth-Century led to the erosion of social and intellectual deference The application of photography a further factor contributing to the radical alteration of the press and subsequent commercial development Marshall 198311 As well as technological developments this essay will examine the effects of massive growth in advertising during this period and more importantly advertising revenue It will continue by seeking to explain the economic control driving the press Marshall 198320 Finally this essay will strive to clarify with examples and analysis of todays press the dramatic changes brought about within the newspaper industry that have led to the mass medium for the market that we have today During the early years of the nineteenth century the perceived role of the press as political educator still lingered The people
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