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Vivendi Universal Case Study Project Vivendi Universal VUE currently holds the position as one of the worlds leaders in media communication entertainment publishing environmental management and water resources since its inception as Compagnie Gnrale des Eaux CGE in 1853 when it received an Imperial decree to supply water to Lyons Vivendi Universal 2001 After a series of acquisitions and business partnerships that included Canal Cegetel SFR Havas Seagram mp3com USFilter Universal Entertainment and Onyx Environmental Vivendi Universal realized annual revenue of 56490 billion at year-end 2001 Multex 2002 However VUE has recently seen a sharp drop in stock prices and a downgrading by SP and Moodys which has resulted in the current troubles that Jean-Rene Fourtou the new Chief Executive Officer who took office on July 3 2002 faces as he struggles to turn the company around Company Background and Holdings VUE is actually listed under two different stock symbols on the New York Stock Exchange NYSE V for Vivendi Universal and VE for Vivendi Environnement Under the Vivendi Universal umbrella there are the following subdivisions Universal Music Group UMG - the worlds leading music company with approximately 227 of the world music market The first half 2002 unaudited revenue for UMG was 287 billion Vivendi Universal Music 2001 Vivendi Universal Publishing VUP - VUP is ranked third worldwide in the global publishing market with a first half 2002 unaudited revenue of 214 billion VUP holdings include Alianza Editorial Houghton Mifflin Blizzard Entertainment Sierra Entertainment and Universal Interactive Vivendi Universal Publishing 2001 Vivendi Universal TV Film - This division includes Canal the European leader in pay and digital television services Also included in this division is the Vivendi Universal Entertainment which provides service and entertainment through the Universal Studios Group and USA Entertainment subdivisions The combined first half 2002 unaudited revenue for this division was 612 billion Vivendi Universal TV 2001 Cegetel Group - The telecommunications subsidiary of VU includes Cegetel Frances leading private
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