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Introduction Problem Statement I need to determine whether Unique Senior Services USS will provide Carol with an annual net income of 50000 My analysis will evaluate the feasibility of USS to generate a net annual profit of 50000 which will enable Carol to devote her attention to this business on a full-time basis Analysis Market Segmentation A SWOT analysis see Appendix A1- Market Segmentation was performed on the market and aimed to identify USSs potential market penetration One of USSs great strengths is that there are no direct competitors in London which provide the same services as USS although there exist several companies across Canada that provide similar services for seniors Therefore currently there is a great opportunity for USS to gain competitive advantage for itself in London by being the first to find a distinctive place in the target markets mind USS can gain a perceived superiority in the London market versus any future potential competitors if it succeeds to identify and promote its target markets needs Carol USSs owner has an extensive knowledge in resource management which will prove beneficial in choosing the ideal service provider of contracted services such as snow plowing Many seniors have medical needs which can be easily assessed by USS as Carol has a RNA certification Single point of contact will allow for fast and smooth information flow speeding up client satisfaction and eliminating seniors worries for every day responsibilities and at the same time enabling them to retain independence and control of their lives while remaining at their own homes USS is able to respond quickly to any requests as there is no red tape and no need for higher management approval Furthermore USS has pricing structures that are comparatively better than other companies prices such as the Complete Geriatric Care that charges a 600 for retainer and an ongoing fee of 90hr USS does not have any market presence and reputation in London at the moment
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