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EXAMINATION OF E-COMMERCE AND THE RETAIL CLOTHING INDUSTRY AT THE UNIVERSITY OF Introduction When people think of retail and technology they often think of images of shopping at a click-of-a mouse An e-commerce solution for a retail clothing business is the incorporation of all aspects of the business operation into an electronic format Before the Internet companies could use three channels to sell clothing 1 person-to-person - through stores 2 written - through mail order catalogs and 3 telephone using toll-free numbers The Internet combines and expands these different channels There is no doubt that the Internet has revolutionized the way people purchase products especially clothing The old method in todays marketplace to purchase clothing is to go to the traditional brick-and-mortar business however many well-known businesses are starting to establish their presence on the Web while maintaining surface stores such as JC Penney Consumers spend about 3 trillion a year in retail and more and more of that bounty is going toward on-line purchases In fact experts predict that e-commerce will skyrocket from its current 6 billion mark to nearly 3 trillion by 2005 Kitts 2001 It is no surprise that traditional stores are re-evaluating how they do business and technology is playing a big part in this retail industry revolution Technology is as important to retail as it is to any industry Purpose of the Study The purpose of the study was to review the purchase of retail clothing products via e-commerce to determine the profitability of retail clothing stores with the aid of the Internet Retail clothing stores should implement an e-commerce solution with its surface stores Important factors that we took into consideration regarding the benefits of an e-commerce solution were improved efficiency expanding market exposure customer-service orientation and providing up-to-date information Methods and Procedures Secondary research was conducted through the Internet for articles and web sites regarding e-commerce and the retail
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