scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 599
In America today advertisements can be seen just about everywhere They are frequently done ontelevision radio and billboards in newspapers magazines and catalogs and through direct mail to consumersaround the nation The purpose of each ad is to appeal to the individual and persuade them to purchase theproposed product These appeals offer the hope of more money and better jobs security against the hazards of oldage and illness popularity and personal prestige The products also offer praise from others more comfortincreased enjoyment social advancement improved appearance better health and freedomBorn in the 1960s liberation marketing has advertised goods by using the appeal of freedom Businesstheory today is about liberation stated Thomas Frank and mainstream commercial America is in love withrevolution and alternativeFrank 1 Companies use liberation advertisement to appeal to a persons sense ofindividuality a need to rebel against the norms of society and turn to the alternative There are many ads out therethat have this idea incorporated into their message By examining the Bacardi By Night ad the Rave NewWorld ad and Volkswagens Drivers Wanted ads the consumer can better understand what makes anadvertisement a liberation advertisementThere have been many ads that appeal to night life This touches on the idea that after a long strenuousday at work everyone needs something that frees them from lifes routine stresses and introduces them to anescape from the drudgery of life The Bacardi By Night magazine ad is a very simple ad with only six wordsCubicles By Day Bacardi By Night Many Americans consider work to be a trap and certainly not fun This adsuggests freedom at the end of slaving for the boss all day rebellion against normal boring everyday life It showsa large picture of a party where everyone is drinking Bacardi laughing and feeling freeDrinking and laughing however doesnt make everyone feel free Some people think of being free aswide open spaces the sky for instance outer space or a desert the scenery for
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA