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Word Count: 1,740
When it comes to water consumption we all tend to search forthe best quality filtered water to satisfy our thirst In our societywater quality has a huge importance because it provides us with thehydration that our bodies need in order to stay healthy Due to the factthat water is an absolute necessity in our world marketers and advertiserswho sell water to consumers package their products to target how beneficialwater is As a goal to sell marketers provide packaging on their productssuch as water bottles that guarantee the satisfaction and value that theproduct is expected to deliver Marketers who sell water bottles createthem so they are specially formulated for people on the go Two main waterbottle labels that I will be focusing on in particular are GlaceauSmartwater and Trader Joes electrolyte enhance water Although these twoindividual products are similar they are packaged to advertise the purityquality of its liquid product through its packaging Both GlaceauSmartwater and Trader Joes electrolyte enhanced water emphasize the waterquality and how it is beneficial to its consumers by providing electrolytesin their products Although these two products both offer the hydration andrefreshness provided by the electrolytes Glaceau Smartwater emphasizes onits value to the consumer by describing its quality and purity of vapordistilled cloud water as well as how good it makes you feel Trader Joeson the other hand emphasizes on its health nutrition facts When it comesto selling their products to consumers Glaceau Smartwater attractsconsumers who are looking for high quality purity water Trader Joeselectrolyte enhance water tries to attract those consumers who are lookingfor a pure nutritional zero calorie water that contains no artificialcolors or flavors When marketers label their packaging with a summarydescribing their product they create a description that conveys theconsumer to believe that their product is what it says
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