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Dawn Hand Soap Memo Purpose In this memo we will take an in depth look at the magazine advertisement used by Dawn dishwashing soap With a specific focus on the ads purpose description their target audience and the ads strategies Overall Recommendation They want you to leave with the idea if you use Dawn soap your hands will posses a unique feeling of freshness This is a positive way to market a rather boring product Purpose of Ad They provide you with a visual image of a womans hand Inside the hand of the woman they use pastel colors to represent a sea side resort It is a calm and sunny day giving the consumer a feeling of luxury This ad lets you experience a vacation without leaving your sink Ad Description The advertisement is presented on a solid white background At the top it says Send your hands to the spa without leaving the kitchen Below this sentence there is a silhouette of a womans hand Inside of the hand there is a beautiful blue pool surrounded by people and shrubs The pool is crystal clear with a kiddy pool in the middle In the background you can see the ocean over the top of the shrubs and along the horizon is a blue sky with fluffy white clouds At the bottom of the page they give you a verbal statement that sums up the ideas that they wish for you to take from the ad It says You dont have to go further than the sink to treat your hands to a little something special All you needs is new Dawn Special Care The unique skin vitalizing proteins actually improve the look and feel of your hands And thats the beauty of it In the bottom right corner it has the Dawn Special Care logo and below that it states Fighting grease has never felt be
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