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Report for the attention of Mr PakanawaWhy launch an advertisement campaignTo start off when your company is just becoming established in the British market consumers will have no knowledge of your product we must encourage or persuade the consumer to buy your product To make customers aware of the product we must advertiseLarge scale advertising mainly consists of advertising on TV Radio newspapers and other large scale media This ensures that advertising reaches the largest amount of people in the shortest amount of time It is likely that the consumer will be more interested in the product if they hear of on a national level such as TV or RadioWe must watch out for other companies in Britain that sell a similar product or overseas companies that sell in Britain so Pakanawa can analyse the British marketing strategy and improve upon itMarket Segmentation is also another factor to take notice of Market segmentation helps to differentiate products for different age groups For most product there are segments of the market that you need to specifically advertise to Fore example different methods of advertising would be needed if you were to advertise to parents than to the children For a lot of products their are a lot of age groups that you need to advertise for and these must be taken into consideration We must analyse the different market segments that are applicable to Pakanawa and investigate how we can exploit these different market segments An ad campaign is a very sensible idea because no-one will know about our products without the use of advertising This means that we must concentrate on a good ad campaign so people will know about our products Approximate prices are shown below for large scale advertisingTVPrice agreed with company 500000 Radio250000 Newspaper lineage ad250Newspaper full page700-900Cinema booklets65000 per cinemaFlyers008 per flyerAs is shown above advertising is very expensive when done on a large scale so to justify any
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