scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 354
A- STAGES UPPSALA INTERNATIONALIZATION MODELThe Model Characteristics 1- the export development process has a sequential nature -successive stages represent higher degrees of international involvementcommitment2- the process is a gradual acquisition integration and use of knowledge about foreign markets and operations 3- the process is also one of organizational learning 4- the model is experienceknowledge-based - the more experience the firm gains in time the more it is prepared to commit itself to this market and to launch new activities 5- from this higher commitment the firm will gain experiencemarket knowledge 6- internationalization is a slow process beginning with local representatives in culturally close markets 7- firms would enter new markets with successfully greater psychic distance 8- the concept of psychic distance -factors preventing or disturbing the flow of information between firm and market including factors such as differences in - languages- cultures- political systems- educational levels- levels of industrial development- tastes among consumers- values behaviors attitudes9- the main structure of the stages model a statestatic aspects of internationalization variables the market commitment and knowledge about foreign markets b change aspects of internationalization variables decisions to commit resources and current business performance 10- the concept of market commitment is composed of two factors a the amount of resources committed- the size of investment in marketing organization personal etc b the degree of commitment difficulty in finding an alternative resources and transferring them to alternative uses 11- international activities require both a general knowledge -can be transferred from one country to another b market specific knowledge -gained mainly through experience in the market 12- there is a direct relationship between market knowledge and market commitment - the better the knowledge about the market the more valuable the resources and the stronger the commitment to the market especially true for experiential knowledge 13- additional market commitment as a rule will be made in small incremental steps 14- However the exceptions are - firms with large
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA