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As many of the food and drink markets in regions such as Western Europe and North America reach saturation levels multinational suppliers are now looking elsewhere around the globe to achieve profitability Markets in less well-established regions are generally showing higher levels of growth offering numerous opportunities for companies bold and powerful enough to expand beyond their own geographical boundaries The United States currently imports more frozen potatoes than it exports Americas potato industry is focused on how to boost exports to countries where demand is booming Were still the largest french-fry market says Chuck Plummer an economist with the US Department of Agriculture the deficit just means that worldwide consumption is increasing Belsie The US has a vibrant market in potato exports primarily to our NAFTA neighbors Canada and Mexico with 75 of such exports to Canada Skorburg The french-fry market is a global market and its controlled by global market forces and a few global players says Bruce Huffaker publisher of North American Potato Market Belsie With a 97 percent market share the United States dominates the market for frozen french fries in China In the 1997 marketing year the United States exported about 2500 metric tons of frozen french fries to China valued at 22 million Its estimated that another 8000 to14000 tons of french fries or 50 percent to 75 percent are transshipped into China through Hong Kong Cee Theiler Chinese demand for frozen fries will grow 600 in the next five years according to a study done by Guenthner Robert B Dwelle and John C Foltz all from the University of Idaho and Lingyun Zhang of Valmont Industries If the trend continues US french fry companies will need additional production of 384000 metric tons to meet the estimated 454000 metric ton demand in 2005 Big Fry Chinas french-fry consumption trend is very different than it was just a few years ago Before the invasion of the fast-food industry french
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