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Word Count: 1,341
As Americans we are exposed to advertisements everyday People are pressured from every direction by advertisements which exploit their deepest fears attractions needs and desires shaping their behaviors goals and thoughts They are led into believing false information and promises that are mostly never kept all for the simple reason of selling the product and making profit We see advertisements everywhere--in magazines and newspapers on the radio on TV online in the mail even over the phone These advertisements use the basic ideas of either providing an elite status with the possession of the product or giving a sense of belonging to a group or community Since the recent military activity in Iraq and Afghanistan another ever present idea has been made prominent and that is using patriotism to evoke peoples desires Americans are persuaded into buying unnecessary items everyday however we need to realize that no matter what advertisements say we should purchase items for their usefulness not to fill voids in our lives so we can help eliminate the problem we face today of being a materialistic society The patriotic theme affecting peoples hearts minds and senses is commonly used to manipulate them into buying things Since everyone has love for their country using it to sell products is a brilliant idea but I believe this is a bad practice It makes people believe they are not ideal Americans nor are they similar to the people around them if they do not buy that product The Palmolive advertisement in Seeing and Writing 2 is a key example it appeals to the wives of the men at war in World War II 417 On the top of this advertisement there are three medals which contain picture of three different men in their uniforms and the words For Him appear next to each picture In the lower part of the advertisement there is a woman looking up at these medals and above her head are
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