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Doszens of new manufacturers sprung up and skateboarding entered its third wave of popularity Numerous vertical champions eemerged including Tony Hawk Christian Hosoi Lance Mountain and Neil Blender In the street Mark Gonzales Natas Kaupas and Tommy Guerrero took the ollie to new heights Freestyle skateboarding was also a part of the scene and Rodney Mullen dominated all competition In the mid to late 1980s three main manufacturers handled most of the skate market-Powell Peralta VisionSims and Santa Cruz Board royalites and contest winnings escalated and some pro skaters pulled down earnings of ten thousand dollars per month The National Skateboard Asssociation headed up by Frank Hawk held numerous contests across North America and eventually throughout the world Skateboard shoes from Airwalk Vans and Vision became popular along with skate clothes Towards the end of the decade skateboarding shifted focus to street skating and vert riding became less popular A number of pro skaters decided to leave the larger manufacturers and start their own skate companies One of the first skaters to do this was Steve Rocco who started up World Industries Over time the personality of skateboard world changed and new school skateboarding was born Its focus was on ollies and technical tricks and it took on a whole other attitude By 1991 a world wide recession hit the world and the skate industry was deeply affected As in the past a number of manufacturers were faced with large economic losses The industry turned extremely negative and began the process of reinventing itself Big Brother began publication in 1992 As in the past a hardcore contingent remained with the sport but this time the attrition was not as great as it was in the past By the mid 1990s skateboarding once again reemerged and the fourth wave started In 1995 skateboarding gained a great deal of exposure at the ESPN 2 Extreme Games Skateboard shoe manufacturers like Etnies and Vans began
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