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Gender stereotypes and movies are two popular variables that have proposed a numerous number of theories and arguments in the communication field However there is a considerable lack of research on the possible existing relationships between these two variables This study therefore attempts to verify the relationship between gender stereotypes and movies It investigates the existence construction and importance of gender stereotypes in society life and then moves on to establish going to the movies movie attendance as playing a major role in the construction of gender stereotypes since the portrayal of both men and women on celluloid is largely traditional and stereotypical serving to promote a polarization of gender roles Based on the evidence gathered on the above premises this study thus hypothesizes that these portrayals of gender roles play an influential role if not in the formation but the reinforcements of these gender stereotypes which shape perceptions and behaviors of adolescents in particular and of individuals in general The key concepts in this study are therefore marked as gender stereotypes and movies The construction of gender stereotypes is a subject that has been broadly discussed by scholars Hegstrom and McCarl-Nielsen described their study as a search for gender differences They investigated the extent to which language used to describe known persons are gendered by performing a content analysis on open-ended essays that contain the most frequently used metaphors to determine whether or to what extent they contain gender stereotypes Hegstrom McCarl-Nielsen 2002 The results showed a significant relationship between the sex of the describers and the sex of the describees in the attribution of metaphor descriptions A most suitable example was the recurring metaphors relating to sun used to describe women
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