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Everything has its place therefore also our product we ofcourse want that our product perfectly blends into the market so our product will be accepted fast and will be purchased quicker Therefore a we are going to use the 4 Ps and will adjust them for our purpose Price Price is what consumers pay to get the product According to Kotler there are several pricing strategies Our company is launching a new product but we are also aware that our position in the market is rather weak We are a so-called starting company and the only protection in terms of competition is our trade name Therefore if big firms realise that there is a market for similar products like ours we expect them to come up with those products in a very near future because they are in possession of similar technology We also have to take into consideration that they can even improve the brush their marketing campaigns can reach a greater number of people because they have the economical means to do so and last but not the least they already occupy a position in consumers minds Because we believe our product is of a high quality product and we want to offer it in the market at a quite low price we are choosing for the good-value strategy We think that this strategy is the one that will help us achieve the mission and vision and attract large number of consumers and at the same time gain market share and already have a stronger position in the market in case the have to face eventual competition Setting a low or reasonable price in combination with the uniqueness and innovation of the product and the fast growing market for mens skin care can help us reach our mission and vision Since it is our product that needs to be sold we will also have to have some detailed
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