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Word Count: 948
In recent years radio and the Internet have been permanently intertwined Recently radio has begun to be broadcast over the Internet and Internet content has begun to be broadcast over the airwaves For this exchange of positions to occur there needs to be a change in transmission of sound from the standard analogue of radio to the digital nature of the Internet Analogue audio will become extinct in the near future Although sound in nature and our own hearing is analogue the capturing storage and transmission of analogue sound is difficult without losing quality For example if one keeps making copies of an audio tape the quality gets worse every time in the same way each time analogue sound is modified or retransmitted it loses quality Digital audio uses a binary code representation of the continuous stream of data Once in this form it can be modified in any way without any degradation of the original sound One can make copies of copies with digital audio and the hundredth will be exactly like the first The great advantage of digital audio with respect to radio is the possibility of listener interactivity Currently any interactivity is limited by the inability of the individual talk to the other end of a radio transmission chain When one switches stations on our radio there is no interaction we are simply selecting from a series of predefined options just like changing channels on television If you switch from one station to another none of the stations know about it and can do nothing to make their programming more interesting than their competition The Internet has no such limitations from the ground up it was designed as a mass communications medium that was two ways With the Internet there is no broadcaster or receiver and you can easily talk back to the content providers or become one The only downside to the Internet is availability in todays world Internet content is
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