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10 Introduction A leading Australian retailer ie ABC Caf is seeking international expansion into a developing country Therefore in order to make such decision a depth environmental analysis of the developing country ie Japan is required 11 Purpose The purpose of this report is to analyse and recommend whether Japan is applicable for a leading Australian retailer ie ABC Caf to expand their market there 12 Scope In determining whether Japan will be appropriate for such decision depth analysis about the environmental of this country is essential This environmental analysis will include the following dimensions economic cultural technological and political environment of Japan 13 Methodology In order to complete the report depth environmental analysis need to be conducted The information is gathered from books newspaper articles and journal articles also from the Internet 14 Limitation The limitation of the report is that there might be some other environmental dimensions that need to be analysed that relevance for the retailer Also this report is valid for this period only 15 Assumption In preparing this report it is assumed that Japan is a developing country that has good environments condition for the retailer to expand their business in Japan 16 Background Japan the worlds second largest economy occupies an important position in virtually every industry and business activity worldwide Japan comprises four main islands which are Hokkaido Honshu Shikoku and Kyushu And nearly 4000 small islands which all allocated along the northeastern coast of the Asian continent The countrys total land area is approximately 377819 sq km Japan had an estimated population of 1267 million with an annual growth rate of 15 in 2000 Over 28 million people were living in Tokyo and Yokohama wwwundporg 20 Japans environment analysis The country that has been chose to be analysed is Japan There are four environmental dimensions that need to be analysed and be addressed They are 21 Economic environment
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