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Over the next fifteen years how much and in what ways will the digital revolution transform the media The digital revolution is something that has noticeably effected our planet and not to mention our media We have science to thank for this The digital revolution has already started and is changing the face of our planet in terms of its look and feel and not to mention its size This revolutionary process is known as the shrinking planet and is used to describe the way in which advances in digital technology have erased boundaries and by doing so has made the world a easier place to access ie a smaller space The death of the distance will probably be the single most important force shaping society in the first half of the next century Cairncross 1998 1 The rise of the bit in our new digital age has penetrated every aspect of our lives from our homes to our workplaces almost every industry and every business Entrepreneurs are struggling to cope as they find new ways of taking advantage of the super efficient bit in hope of measuring up to new forever going standards set by the digital revolution As our one industry after another looks at itself ion the mirror and asks about its future in the digital world that future is driven almost 100 by the ability of that companies product and services to be rendered in digital from Negroponte 1995 12 It is important to consider that the impact caused by the shrinking digital revolution as we know it will have different effects in different countries across the globe Differing communication fields in different countries means that the digital revolution will have two different effects in those countries that have 1already developed or 2 For those which are still developing A rise in set ownership and the spread of multi channel television Cairncross 1998 68 will mark the impact of the
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