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The business world has continued to grow over the past century although only recently has a new market for business arrived This new market is able to reach billions of people around the world at a click of a button This business opportunity has emerged in the World Wide Web Many companies have successfully tapped this resource and have made millions upon millions of dollars off of distributing services or goods to the billions of people that log on everyday DoubleClick has in recent years become the leading provider of tech-driven marketing and advertising solutions DoubleClick provides a broad range of services though different departments Through these various departments DoubleClick optimizes revenues for customers by using its patented DART technology The DART technology is designed to enhance the effectiveness of DoubleClick ads and marketing campaigns The patented DART technology is the newest form of Internet advertising Using a database which contains stored information on millions of web users the DART technology is applied strategically When a user logs onto a site they are examined by DoubleClicks technology and an advertisement which suits there age location or life style is placed in the banner This allows companies and advertisers a better chance at pinpointing potential customersDoubleClick has only recently emerged as a competitor in this market for Internet advertising The Internet although is being seen as an attractive new medium for advertisers due to its rapid growth in number of users The amount of time these users spend on the web is also increasing at a dramatic amount With the increasing market of Internet advertising growing at this pace it is estimated approximately 33 of advertising will be via Internet by 2004 This could leave DoubleClick in a position to capitalize on this large market opportunityThe operations are one of the major functions of a company It entails manufacturing production and overseeing that goods or services are done properly and are given to the customerIn the
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