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Background of the companyPADINI Introduction In Malaysia Padini become the eyes catching brand in the most famous giant shopping mall This brand also the most successful brand that I meet that can compete with the foreign same line brands like Giordano Esprit Elle and etc From the minor focus group I did between my friends and relatives surprisingly more than 90 of them thought that Padini is the foreign branded name like Esprit Until I told them that actually Padini is the Malaysia local brand they also feel proud of this brand--- Padini Thus Padini also has the history from the stretch until today so popular in the Malaysia consumers mind Therefore this is the reason why I chosen Padini as the brand that is MADE IN MALAYSIA to compete with other brands in Hong Kong to show that Malaysia Boleh History Padini began as a backend operation in Malaysias apparel industry manufacturing trading and supplying garments for retailers and distributors Padini in Malaysias is a multibillion textiles and garment industry a brand leader involved in the distribution and retail of its own fashion labels through 170 freestanding stores and in house outlet It has also proudly carried the Made-in-Malaysia stamp abroad with garment exports to Singapore Thailand Brunei and West Asia The success of the company can be attributed to the prudence of it management and the commitment of its staff Padini Products Range Padini is mainly an integrated operation that controls its products - fashion wear and accessories - from concept stage to manufacturing merchandising and image marketing Each brand represents a fashion philosophy each philosophy covers a comprehensive range of products aimed at a targeted consumer Brand image is strongly backed up by real value quality functionality and price Padini Brands We address fashion-conscious consumers of both sexes and all ages through eight distinct brands Padini Classic Padini Authentic PDI P Co Seed
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