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Mook and Midriff Mass media as an agent of socialization the people and groups that influence our self-concept emotions attitudes and behaviors 68 tends to lead to more and more misunderstandings between the genders The media has geared itself towards two major audiences young men and women creating two prototypes the mook and midriff The mook being the in your face male that doesnt have a care in the world while the midriff is the image driven female pop star The thought that men act and women just appear has a sociological perspective the sociological context in which people live 4 in our everyday lives The paintings in the museum tour show a constant theme of these same thoughts discussed above All the males are pictured as initiators and active while the women are decorative instruments concerned with appearance often portrayed sexually for men to gaze upon We always see men portrayed in superior dominant roles while the females act as a centerpiece to compliment the males great image Our media has created a material culture such things as jewelry art buildings weapons machines and even eating utensils hairstyles and clothing 37 in which we accept as a norm in our lives Everything from music cars and soap to bubble gum is presented to us in some form so that we will believe we will be better people if we buy that product Our gender Page 2 socialization the expected different attitudes and behaviors from us because we are male and female 65 has become a creation of super corporations and not ourselves As we surround ourselves more and more by the beliefs created by mass media our self-images of one another begin to change The aggressive males and the sex object female leads to violence between the sexes as with the sexual assaults at Woodstock and Central Park in New York The media portrayal
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