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Nike Inc was incorporated in 1968 under the laws of the state of Oregon USA The general business activities can be described as follows design development and global marketing of high quality footwear equipment and accessory products Nike is the largest seller of athletic footwear and athletic apparel in the world The Nike swoosh is one of the most recognizable business logos on earth It is more than a symbol of great brand marketing Nike has revolutionized the way companies approach the athletics market The company digs into any niche related to sports including technological breakthroughs retailing sports management and sports promotion Nike deals in a very consumer orientated market This means that the demand for the Nikes goods heavily depends on the popularity of the various fitness activities The company adjusts continuously their product mix in order to meet demands It manages its business carefully leading in aggressive marketing styles and innovative products When P Knight and B Bowerman created Nike they decided to create a company to win for the ultimate victory This idea has been influencing Nike the Greek Goddess of Victory every day and it has been a dramatic success millions of dollars199919841989They have built a remarkable company which has emerged as one of the worlds greatest brand names It is said that Nike posesses a reputation comparable to those of McDonalds and Sony Nike has outpaced its closest rivalsMoreover this success is reflected by the stock price of the company During 1994 and 1997 the stock price nearly quintupled100 invested in Nike stock ten years ago would have been worth 1432 on May 31 investment in the SP 500 Index would have been worth 527 Why such a success In launching Nike Knight paid attention to several emerging trends The rapidly growing interest in sports both as participatory and viewing event The sharply increasing adulation of top athletes The obsession with health and physical activity The
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