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Word Count: 873
I have discovered two major issues that Non Stop Yacht SL will have to deal with These issues are The financial projections are set too high We have more attention focused on web-based customers instead of directwalk-in customers The reasons for these issues are By focusing just on web-based customers leaves the directwalk-in customers available to the competition We need to tap into both the web and direct customer market to be able to meet financial projections Sales will not be able to have sufficient increases without an emphasis on gaining direct customers There is not enough locations to gain a sufficient directwalk-in customer base There are two frames of reference that are most relevant to the issues of NSY Technical- Digress away from the web-based customers to better expand business and increase sales Marketing- There will need to be additional marketing methods introduced to compliment the walk in locations These will draw the in-store customer base that will be needed to successfully increase the direct customer base There was a need to perform a SWOT analysis in order to find alternatives to the issues that I stated above Strengths - Mega Yacht E-Commerce and competition intensity is low - Provide captains and crew with information and the ability to shop online for parts and services - High potential for growth - Provide specially made and rare parts - Large network of suppliers - Efficient buying and shipping process Weaknesses - Need to build directwalk-in customer base - Failed to reach sales forecast in the second year and has yet to break even - Low cash flow - Unattractive website - No brand recognition Opportunities - Sign agreement with Palmer Johnson or National Marine - Growth through repair and refit yards and dealing direct to yachts - Marketing to customers directly providing a higher profit margin - Marketing strategy to build image and knowledge
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