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This paper will provide a several definitions for public relations This paper will be illustrating and comparing the many different definitions Public relation ranges from how a company is perceived by the public advertisement on products or general promotion activities The general publics opinion would vary if asked What is the definition of public relations There are 2 reasons why there are varying opinions and perception as to what public relations means they are Public Relations has been around since the 1900 Therefore it has evolved and changed throughout the years Many people believe that it means different things Public perception is changing constantly The man who many consider one of the founders of public relation was Edward Bernays wrote The three main elements of public relations are practically as old as society informing people persuading people or integrating people with people Seitel 2004 Another definition comes from the book Public Relations The Profession and the Practice1997 public relations is describe as the leadership and management functions that help achieve organizational objectives define philosophy and facilitate organizational changePublic relations practitioners develop execute and evaluate organizational programs that promote the exchange of influence and understanding among the organizations constituent parts and publics Baskin Aronoff and Lattimore 1997 The third different definition of public relations comes from the Foundation for Public Relations Research and Education in 1975 requested a universal definition The study involved sixty-five public relations leaders who evaluate over 400 different definitions At the end of the study the definition was Public relations is a distinctive management function which helps establish and maintain mutual lines of communications understanding acceptance and cooperation between an organization and its publics involves the management of problems or issues helps management to keep informed on and responsive to public opinion defines and emphasizes the responsibility of management to serve the public interest helps management keep abreast of and effectively utilize change serving as an early warning system
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