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Apple Computer Group paper Economic Environment StudentsChris van de Berg Martijn Moonen Michiel Pannekoek Annemieke Verwoert Group17 LecturerDr HA Ebbers DateFebruary 20 2004 Signatures Table of contents 1Introduction4 2External economic analysis5 21Business cycle5 22Exchange rate5 23Interest development6 3Specific circumstances8 4External non-economic analysis9 41 Technological development9 42 Differences between Apple Computers and PCs 10 43 Trends10 431 Educatioal trends10 432 Demorgraphic trends10 44 The role of the government 11 5Competitiveness and competitive analysis12 51Apple personal computer industry12 511 General computer industry12 512 General info Apple12 513 Dell12 514 Hewlett-Packard12 515 IBM12 52Five-Forces model13 521 New entries13 522 Rivalry13 523 Suppliers13 524 Buyers13 525 Substitutes13 6Functioning in a global world local market14 7Porter Daems and Douma15 71 Framework Daems and Douma15 72 Concentration of the market15 73 Contestability of the market15 74 Uncertainty of the market17 75 Willingness to co-operate17 8Competition policy and strategic choices19 81Competition policy19 82Strategic choices20 9Strategic choices21 10Analysing strategic positioning23 1 Introduction Steven Wozniak and Steven Jobs had been friends in high school They had both been interested in electronics and both had been perceived as outsiders They kept in touch after graduation and both ended up dropping out of school and getting jobs working for companies in Silicon Valley Wozniak had been dabbling in computer-design for some time when in 1976 he designed what would become the Apple I Jobs who had an eye for the future insisted that he and Wozniak try to sell the machine and on April 1 1976 Apple
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