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Company Description The Gillette Company operates in many locations around the world to deliver services from any of their five business segments razors toiletries batteries oral care and Braun Gillettes razor division products are MACH3 Sensor SensorExcel Trac II Atra and Good News The toiletries division is made up of Gillette Series Adorn Right Guard Soft and Dri Foamy and Dri Idea The battery division consists of Duracell ultra and Duracell copper and black and the Braun division produces small household appliances and electric shavers The oral care division consisting of Oral-B was the most profitable division in 2002Profile 2003 58 of Gillettes sales are from foreign operations and they employee approximately 31500 people worldwide Gillette 2003 Below is an analysis of sales by business segment 20012000 Blades and Razors34163394 Personal Care877960 Duracell23652567 Oral Care12701204 Braun10331100 89619225 Annual 2001 History In 1901 King C Gillette created American Safety Razor which was the company that produced the original safety razor In its second year ASR sold 90844 shaving sets A few years later the US government issued an American Safety Razor shaving kit to each one of its soldiers in World War I ASR sold 35 million razors during the war and familiarized an entire generation of young men with its products Scoop 2003 American Safety Razor changed its name in the 1950s to The Gillette Company and they then began to acquire subsidiaries and expand into new markets while diversifying their investments Gillette has continued to be heavily dependent on the shaving market for their profits which have increased since the introduction of the Mach3 razor in 1998 The Mach3 has taken over 20 of the global market in razors and accumulated over 25 billion in sales since its introduction In 2001 they released the female version of the Mach3 the Venus shaving system which has also provided increased revenue to the company Gillette has undergone many changes in the last five years In 1998
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