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1 History Background Development Jeff Bezos was researching the Internet in the early 1990s when he realized that book sales would be a perfect fit with e-commerce because book distributors already kept meticulous electronic lists Bezos founded Amazoncom in 1994 After months of preparation he launched a Web site in July 1995 and had sales of 20000 a week by September Bezos and his team kept working with the site such as one-click shopping customer reviews and e-mail order verification Amazoncom went public in 1997 Moves to cement the Amazoncom brand included becoming the sole book retailer on America Onlines public Web site and Netscapes commercial channel In 1998 the company launched its online music and video stores and it began to sell toys and electronics By midyear Amazoncom had attracted so much attention that its market capitalization equaled the combined values of rivals Barnes Noble and Borders Group even though their combined sales were far greater than Amazons As part of a deal to expand their marketing partnership America Online invested 100 million in Amazoncom in July 2001 In the fourth quarter of 2001 Amazoncom reported its first profit ever SWOT Analysis 2 Strength Global presence Inventory provided on consignment Location of business oNo sales tax oClose to distribution centers oDesirable area will attract employees Quality technological processes and procedures Repeat customers Weakness Lack of marketing expertise Undifferentiated products and service ie in relation to competitors New area of business management lacks experience Rapid growth Has yet to make a profit 3 Opportunity Internet is a developing market Mergers joint ventures or strategic alliances Move into new market segments that offer improved profits International market Use brand name recognition Threat Competitors Price wars with competitors Changing tastes of customers 4 Evaluation of SWOT Analysis Amazon has a great opportunity for growth and to continue to be a leader in the world of Internet shopping Amazons huge debt and lack
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