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Everything Old Is New Again Observing Persuasion in the New Age Outline ThesisThe allure of the New Age can be attributed in part to an overall lack of understanding its nature when its history is taken into consideration and its persuasive element is exposed we see that contrary to the assumption that the New Age is a freer alternative to mainstream religion persuasion is a very present part of the New Age I Preface II What is new about it A The New Age is not new B If there is anything really new about it it is its acceptance in the West C Its adaptation to the Western culture is also new III Persuasive elements defined A Reactance B InGroup C Foot-in-the-door phenomena D Low-ball technique E Effects of the Communicator 1 Trustworthiness 2 Credibility 3 Speaking confidently F Range of acceptability G Fear of appearing foolish H Behaviour changing attitude I Internalization IV Persuasive elements observed V Conclusion Preface The automatic and first context of an assessment of the New Age as a ministerial student is religious For the purpose of this paper however I shall endeavour to limit the assessment of the New Age to the primary context of social psychology As this paper is an exposition of the presence of persuasion in the New Age contrary to its assumed freedom it is also necessary in the interest of fairness to make some fundamental distinctions with respect to the possibility of illusory correlations being formed from the conclusions of this paper 1 if the New Age does indeed use elements of persuasion it is not necessarily cult-like any more than is the average Christian denomination whether evangelical or mainstream Persuasion is basically a human phenomena and thus it inevitably appears to some degree wherever two or more people interact 2 the visibly tragic results of some cults do not attend the average New Age
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