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Word Count: 624
Discuss the Problems Facing the Specialist Music Press and Suggest how the Format could develop in the Future The Specialist Music Press was first started to provide a variety of information relevant to different areas of the music industry to young people who had developed a particular interest in music Before this point there was nowhere for music lovers to read about their favourite artists and information could only be found on the radio The Specialist Music Press grew in popularity as wider ranges of magazines focusing on specialised areas of the industry were developed and this popularity has been recognised by a number of other format magazines Lifestyle magazines such as FHM and Cosmopolitan now incorporate sections on music film books and in some magazines computer games The addition of these features to the already extremely popular Lifestyle genre has created devastating competition to the Specialist Music magazine as readers of the Lifestyle magazines no longer need to buy separate supplemental magazines for each of their interests to find out up to date information Specialist Music magazines were often purchased in addition to a lifestyle or similar magazine but the introduction of music features into the Lifestyle genre has meant that unless a reader requires more detailed information or unless an issue of a Music magazine contains a feature on a favourite band there is less need for readers to purchase a Music magazine as well as a Lifestyle magazine The reduction in sales has already had a noticeable effect on the Specialist Music Press resulting in the conclusion of the magazine Melody Maker and the incorporation of its staff into NME magazine as the magazines had a very similar content and style the reducing readership was no longer great enough to allow for the continuation of both magazines This is an example of the potential fate of a growing number of music magazines The format of the music magazine is currently based
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