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Executive summary Tony was the manager of the international division of a medium sized British manufacturer before dismissal He was put in charge of a project that his company provided the monitors for private hospitals in a Latin American country But Tony never had any export dealings so he did not prepare well for this project he made the mistakes for this international transaction They include that the price reduced payment arbitration trading house unemployment intellectual property and so on This paper will introduce the background of the Tonys story and analyse Tonys mistake the methods of solution with international trade theory Introduction World trade developed rapidly after the World War 8545 the each country became both manufacturer and consumer in the world International companies were established as the economic bridges to link each country together International business comes into being competition at the same time the conflict of interest occurs Due to own benefit the economic policies of each country not only support world trade growth but also protect national economic benefit The international institutions for example GATT WTO increased the development of international business and resolve the economic conflict of nation to nation This paper will analysis Tonys mistakes with viewpoints of international business discuss how to avoid these mistakes The background of case study This case study states the failure of international business of a medium sized British manufacturer Tony as the manager of the international division charged the project of providing the monitors to the hospitals in a large Latin American country The order was too large for the companys existing manufacturing capacity Tony found an Asian company which could supply a costly and crucial computer component so the exported monitors were sold at a price less than monitors sold in the British market It was then that things began to go wrong The payment from Latin
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