scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 3,017
A firms international marketing program must generally be modified and adapted to foreign markets This international marketing program uses strategies to accomplish its marketing goals Within each foreign nation the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries It is important that in international marketing product pricing distribution and promotional strategies be adapted accordingly In order for an international firm to function properly cultural social economic and legal forces within the country must be clearly understood The task of International marketing is more difficult and risky than expected by many firms One of the most controlling factors of international marketing is management It is very important for managers to recognize the differences as well as similarities in buyer behavior Many mistakes can occur if managers fail to realize that buyers differ from country to country It is the international differences in buyer behavior rather than similarities which cause problems in successful international marketing An international marketing manager is a manager responsible for facilitating the exchange of products between the organization and its customers or clients Sometimes an international marketing manager will find difficulties in completing the exchange of products To be a successful manager of international marketing one must be able to discern the differences as to what must and must not be done As established culture plays an important role in the drama of international marketing Of all the cultural aspects communication may be the most critical It is certain that communication has been involved in a number of cultural confusion Good communication linkages must be set between a company and its customers suppliers employees and the governments of the countries where it performs business activities Poor communication can obviously cause various difficulties One source of difficulty among starting companies is that of effective communication with potential buyers The problem is that
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA