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Energizer batteries have been equated with long-lasting energy in your Walkman or other battery-operated appliance That damned Energizer bunny is the cause hes so aggravating It seems like that pink bunny rabbit is running across the television screen every other second its so annoying The advertising campaign has been so effective that not only did the company finally surpass Duracell in sales but the advertising company was awarded an Obie the advertising equivalent of the Oscar as best commercial of the year This essay shall attempt to analyze the series of Energizer bunny advertisements There is a current trend in modern television advertising for a series of commercials for the same product An excellent example is the ad sequence for Tasters Choice coffee brand where a man and a woman share cups of coffee amid alluring looks and sexual innuendos But I digress The Energizer camp decided to run a series but the ingenuity in the Energizer series is that in every commercial in the series not one begins or ends with suggestions or hints that there was or will be another ad before or after A brief explanation of the plots of these advertisements is warranted The first in the sequence shows two toy bunnies waddling back and forth across the television screen and all beating bass drums The one not running on Energizer batteries dies out and the one on Energizer batteries continues The next ad showed the same thing but with a different ending the Energizer bunny waddled off the
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