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Introduction WWK began in 1989 The major business is to trip the tourists for whale watch in Kaikoura In last 15 years WWKs fixed assets increased at least 55 times WWK think that the successful result came from the professional community They need a strategy plan for next five years Barry Botherway have appointed the group of consultant named sweet to prepare this Board paper In this board paper we think WWK have the excellent vision values and mission statement for their organizations We are going to make a five-year Strategy by point out the risks opportunities and strength from both internal and external analysis Functional strategies are applied for support Vision values and mission statement WWK is becoming a famous brand of whale watch in world wide The vision statement of WWK was Kaikoura the Meeting Place It is also the basic for the values of WWKs organization which are culturally acceptable economically viable and environmentally sustainable activities These three values are interrelated natural environment is the core resource for the company to keep its long run economical viable All of the activities from either economical viability or cultural acceptability must follow the basic element which is environment protecting On the other hand the economic success can also maintain the environmental sustainability The culturally acceptable activities is identified by economic and environment elements It helps the business to carry out the other values Therefore the mission statement for WWK should keep on to grow our global reputation for delivering a unique marine and cultural experience in one of the worlds last unspoiled natural wildness areas External Analysis In this part Porters five forces are used to process the external analysis of WWK Porters five forces analysis are threat of new entrants threat from industry competitors threat from suppliers threat from buyers and threat of substitution Anthony R N 2004 p65 In our opinion the most significant threats for WWK organization are substitutions and industry
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