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The Meaning behind the Madness Style in the eyes of a Corporation Abercrombie and Fitch Until working for Abercrombie and Fitch I was always curious what exactly Abercrombie and Fitch Style is And this style is in the eyes of whom Directly from the employee hand book AF style is defined in four words cool casual classic and fun Abercrombie clothing promotes an active lifestyle of sports and social interaction with the emphasis of having fun and doing so in AF clothing Abercrombie is a store filled with high school and college students trendy music expensive clothes walls covered with beautiful men and woman and a common goal of representing Abercrombie Style The clothes ever changing with the style with an added quality and the logo that makes a T-shirt worth thirty dollars While looking at the intentions of a successful clothing company I desire to find how name brands in this instance Abercrombie and Fitch are used as materials to define style and how if at all these name brands are replacing individuality creating a desire for acceptance and material satisfaction and a possible method of intervention to overcome this unnecessary disillusion Before I started working at AF I had been a loyal shopper since I was about fifteen years old Honestly I was first lured into the store by the pressure of popularity otherwise referred to as following the crowd I wanted to be accepted and when everybody showed up at school in their Abercrombie apparel I wouldnt think of trying to be different I was stuck and found that I needed to have the clothes the way they looked and the way they always left me feeling in style and ultimately making me feel cool I thought that I was doing what was required to fit in overall becoming totally brainwashed The label had mesmerized me and I felt it was preposterous to shop anywhere else
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