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Introduction Years ago women were inflicted with what medical experts referred to as breast ailment a disease found within the female breast that inevitably caused death As years past and knowledge grew this ailment was later named breast cancer This unusual and at times fatal disease underwent years of medical research in order to find its cause and what many had hoped for a cure Medical experts where able to prove that the removal of the breast known as a mastectomy would in most cases eliminate the disease This medical procedure however effective left its patients lacking self-esteem and years of psychological issues In 1950 a well-known company Dow Corning known for its manufacturing of silicone within the industrial industry was growing rapidly Dow scientists having already developed 600 silicone based products soon became interested in using silicone in medical applications specifically silicone devices implanted within the human body With the mastectomy procedure in mind Dow set out to invent a breast replacement Post Lawrence and Weber 1993 In the early 1960s Dow Chemical engineers developed the first prototype of a breast implant by encapsulating a firm-density silicone gel within a silicone rubber bag p 341 This invention would later be hailed as an enormous medical breakthrough Physicians around the world embraced Dows new invention and the product was used almost immediately The Case In the early 1960s Dow Corning a large player within the chemical industry embarked on a new and strategic campaign to develop or create the first known breast implant Its initial purpose was to have the newly developed devices implanted within mastectomy patients At the time Dow Corning was considered the monopoly in this field however in the 1970s Dow experienced its first competitive threat This particular competitor brought to market a softer more pliable implant which appeared more natural after implantation With its increasing competition and threat of financial loss Dow formulated a plan in which a new
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