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Word Count: 3,170
At Mt Volcano the importance of strategic communication with customers is recognised There is an understanding that developing marketing plans and communication plans for external use will increase this companies income improve public relations and assist in efficiently using client information to improve Mt Volcanos products and services The team at Mt Volcano understand the importance of developing strategic plans to guide longer-term decision-making We need to know where we want to go and how to get there Without goals and a course of action to obtain these goals it is difficult to coordinate company resources so that the desired outcome is achieved Communication methodologies for communicating with customers and the public have been included in Mt Volcanos strategic planning Mt Volcano however has not addressed internal communication in the same way Determining what should be communicated to staff when it should be communicated and how it should be communicated is often left up to the decisions of individuals when there seems to be a need Internal communication strategies are developed reactively when there is a crisis or major event that clearly requires addressing communication issues Major change is occurring in this organization In November 2000 Northwest ski area purchased the financially troubled South-west Mountain Resort Previously rivals in a competitive market the two companies merged to form New Zealands largest snow area on the slopes of Mt Volcano It is often around upheavals such as major organizational change that communication is carefully planned out However once the initiating focus had been eliminated communication returned to an unorganised incoherent process During the time of organizational change communication within the organization and between people of the organization became sensitive and emotional unproductive and destructive and altogether blocked People within the organization felt uncertain while change was taking place Uncertainty fuelled fear for ones well-being Fear increased the likelihood for tension and confrontation In the early stages of
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