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There was an investigation in an attempt to understand what situational influences affect purchasing behaviors of consumers Fifty subjects were asked to complete a survey in determining what attributes affect the decision to purchase a product The effect of purchase was based on three different times of day morning afternoon and evening The effect of purchase was also based on whether subjects preferred caffeinated or non-caffeinated soda depending on the time of day The subjects were asked to rate their preferences on a 5 point rating scale one being agree and five being disagreed The results indicated there was a relationship between caffeination and usage situation Situational Influences on Purchasing Behavior Why do people shop How do situational factors influence the decision to purchase certain items The act of purchase is affected by many factors mood time pressures or even a persons disposition towards shopping Time can be seen as an important factor because it often determines how much effort and search a consumer will put into making a purchasing decision A persons mood can be affected by the degree of pleasure or arousal that is present in the stores atmosphere Most people tend to base a purchase decision towards a specific occasion or even the way an individual may feel at a specific point in time can also play a big role in what we feel like purchasing These factors may cause one to decide more carefully on a purchase Marketers like to use segmentation strategies when advertising to let buyers know their product will meet a specific need one may be looking towards Overall many consumers purchase decisions are greatly affected by groups or social settings The presence of other people around often has a positive influence on ones purchasing behavior Consumers look for different product attributes depending on they intend to use their purchase In an attempt to understand how situational influences affect purchasing behaviors researchers looked at several different
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