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Table of Consents 1Introduction 2Industry Environment 3Strategy 4Building Blocks Approach 1 Short-term Liquidity 2 Capital Structure and Long-term Solvency 3 Asset Utilization 4 Profit Margin 5 Return on Investment 5Conclusion 1 Introduction Pfizer is a global pharmaceutical and consumer products company which discovers develops manufactures and markets medicines for humans and animals The company consists of three SBUs Strategic Business Units - Pharmaceutical - Animal Health - Consumer Health Care The company produces the impotence treatment Viagra cholesterol lowering Lipitor and for high blood pressure and angina Norvasc The animal division produces treatment both for livestock and pets The companys consumer division produces the consumer drugs Listerine Certs Dentyne Pfizer engages in international business both through their subsidiaries and distributors The companys headquarters are located in New York US Pfizer is a leader in the research-based healthcare industry and its strengths lie in its innovative RD and strong marketing capabilities When Pfizers operations began in 1849 its focus was on the research and development of innovative pharmaceutical compounds and it is this activity which remains core to the companys interests The company traces its origins back to 1849 when cousins Charles Pfizer and Charles Erhart founded Charles Pfizer and Company in Brooklyn New York In 1928 Dr Alexander Flemings discovery of penicillin started the expansion of modern medicine and offered hope in the battle against infection But penicillin couldnt be manufactured in large quantities to help people until Pfizer pioneered its mass production The success of penicillin lead to the companys initial public offering in June 1942 In 1950 Terramycin oxytetracycline a broad-spectrum antibiotic represented the result of the companys first discovery program and became the first pharmaceutical sold in the US under the Pfizer label A new pharmaceutical company had been born The second half of the 20th century has been an era of unique advances in medical discovery throughout
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