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Who will take over when Ben and Jerry die How can Ben and Jerrys compete with low fat ice cream How can Ben and Jerrys compete with retail stores Carvel Baskin Robins How can Ben and Jerrys grow to increase capital Should Ben and Jerrys be concerned with health conscious consumers How important is the society to Ben and Jerrys success as far as the companys profitBen Cohen and Jerry Greenfield found Ben and Jerrys in December 1977 They began selling their ice cream in 2 gallon tubs in area restaurants As profits grew their range of distribution also did as did the rest of the business After just wholesaling their product they were now in grocery stores and eventually in supermarkets With the eye-catching containers and a full refund guarantee their product flourished They caught the consumers eye with concern of the society which with high quality they gained a wide range of consumer loyalty Ben and Jerrys statement of mission created and demonstrated a new corporate concept Their mission statement consisted of three parts The first is to have the highest quality with a wide variety of flavors and made in Vermont Second is to help the structure of society Ben and Jerry wanted to help the quality of life local national and international Last is to operate the company on a sound financial basis of profitable growth increasing value of company share and creating new career opportunities Offers a refund to the stores if stock does not sell Strong competitive strategy Leader of super premium market Increase health factors decrease taste Costs more than competitorsThe competitors consist of a few hundred local and regional companies plus a few competitors which most brands were available in most major national markets The competitors include Haagen Dazs Healthy Choice TCBY Baskin Robins Breyers Columbo Edys and KempsA few of the competitors only competed in on premise retail scoop shop market segment for example Baskin Robins
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