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WHY COMPANY GIVES OUT COMPLIMENTARY CALENDARSWe always associate the month of December with flood season especially in Kelantan Terengganu December also normally become a vacation period for most of Malaysians as this time of the year coincide with school holiday and people are finishing off their annual leaves to be with their family You might be wondering what December has to do with the economy How about calendar People are normally looking for calendar for incoming year in December Many companies in Malaysia are producing calendars to be given out to their customers official contacts and suppliers We can find so many types of calendars form small and simple to big and colorful and quite expensive too Why companies are producing calendars Why they have to incur an additional unnecessary expenses Is it part of the advertising expenses What are the expected benefits They do not sell the calendars Of course they are not going to get some income out of this activity These are some of the issues that we are trying to explore and answer We will relate the issues into some of the economic theories There must be some economic reasons for companies to give out complementary calendars every end of the yearA firm is an organization that combines resources for the purposes of producing goods andor services for sale Firms exist because it would be very inefficient and costly for entrepreneurs to enter into and enforce contracts with workers and owners of capital land and other resources for each separate step of the production and processCalendars play some roles in any firm Generally firms produce calendars as part of their promotion for its products and the company itself Normally the calendars are printed with companys particulars such as companys logo name address and contact numbers It also has the information and pictures of products the company produce The pictures are normally in full color and very attractive These elements are
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