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Word Count: 1,255
A Stereotypical Media The media of todays society plays the peddler to the stereotypes that plague our country However the media is not solely to blame Susan Sontag states in her essay The Image World Through being photographed something becomes part of a system of information fitted into schemes of classification and storageSontag 196 Through our own demand as consumers the use of advertising in television newspapers and especially magazines relays to the public an erratic system of stereotypical information The system of information relayed through photographic imagery in advertising directly affects the thoughts of society on how a woman should look and feel Thus mixing the stereotypical woman of delicacy and grandeur with sex and sexuality The vast amount of stereotypical advertising today is directed at the middle-class American worker This specification in advertising is due to the fact that the middle class workers are the main consumers This idea is represented in the magazine Newsweek Printed on April 3 2000 Newsweek prints numerous articles of news that are not so focused and in-depth but still contains valid consistency The magazine is MC Phillips Page 2 truly tailored to the middle class and so is its advertising In the midst of clutter from articles of political power to the rise of the doughnut culture sits an ad of poise and content Posted by the Target Corporation a store tailored to the middle class the ad displays a very young beautiful woman covered shoulders to toe in ivy holding a rayon handbag She is poised illustrious and elegant a mirror image of a statue The backdrop of the image is calm organized and serene The ad reads ivy plant 699 rayon crochet bag 1499Newsweek 7 However the ads imagery at first glance does not fully portray the stereotypes within it The appearances of stereotypes in this serene ad are hard to find but are found deep in the text of the
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