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Cornerstone student in the College of Business AdministrationIntroductionExecutive Summary3Background4ProductService6PlaceDistribution7PromotionAdvertising8Training and Development9Compensation and Rewards9Labor relations10Profitability and Cash Flow10Liquidity12LeverageCapital Management13Conclusion13References14This document consists of an overall business review for the Pharmacuetical company Bristol-Myers Squibb Although by no means a complete summary of their 1998 business dealings or stragety it does give a nice overview of three of the most component and fundmentally sound aspects of any business let This document starts by covering the Marketing aspect of Bristol-Myers Squibb First covered is the most important structure of any company its product Inside is information on how they distribute their product and where they distribute it to Finally we see how they promote their product and which ways Management is the next topic of discussion What style of management does Bristol-Myers Squibb conduct The document talks about compensation given to their employees and how the average employee is rewarded for acheving the unaverage level of excellenceFinally the document focuses on Finance It shows Bristol-Myers Squibb profits it debts how much money is invested in the company and basically the direction that the Company is headedOnce again this document is not nearly a complete breakdown of Bristol-Myers Squibbs 1998 business transactions All this document is aiming for is to give an idea of the extreme complexity of the business world understandat least a little more the strategy and competitiveness between companies and maybe to enlighten a few on how much time and effort goes into such a giant of a company like this EnjoyIn 1887 William McLaren Bristol and John Ripley Myers decided to sink 5000 into a failing drug manufacturing firm called the Clinton Pharmaceutical Company located in Clinton New York The company was officially incorporated on December 13 1887 with William Bristol as president and John In May 1898 came a new name Bristol Myers Company a hyphen replaced the original comma after Myerss death in 1899 when the company became a corporationThe postwar depression prompted Bristol-Myers to
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