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LONGEVITY HEALTHCARE SYSTEMS INC OVERVIEW Longevity Healthcare Systems began in 1972 through a husband and wifes aspiration to find care for their elderly parents When searching for an institution Kathryn and Richard were extremely unenthusiastic about being placed on a waiting list to care for their parents Instead they decided to care for them themselves along with later admitting more and more elderly folks to care for Eventually the couple leased a 40-bed hospital and transformed it into a long-term health care facility During the period of approximately the next 15 years they added new nursing services expanded by acquiring nursing homes in nearby areas and also built new health care facilities At the end of 1988 LHS directed 12 nursing homes cared for more then 700 beds and employed more then 1200 people With examining the case the authors present us with numerous possibilities or opportunities that Longevity is presented with to expand their operations or increase their profitability The health care industry is extremely uncertain and LHS must be sure that the decision they make is the most positive for their future I intend to present you with my analysis of most the likely profitable suggestions to sustain growth for Longevity These are not the only possibilities but just the choice selection I come up with from the information presented to us in the case ANALYSIS I would like to begin my analysis listing Longevitys three overall marketing objectives expand the percentage of private payers increase profits from institutional pharmacies and promote a higher occupancy rate among homes I chose these goals as my selection criteria when developing my primary opportunities Acquire a nursing home for subacute purposes either locally or regionally promote integration by establishing a Pharmacy in Toledo andor expand operations to accommodate patients with Alzheimers disease The acquisition of a nursing home either in South Bend or Toledo with a subacute emphasis
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