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A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers Supply chains exist in both service and manufacturing organizations although the complexity of the chain may vary greatly from industry to industry and firm to firm Traditionally marketing distribution planning manufacturing and the purchasing organizations along the supply chain operated independently These organizations have their own objectives and these are often conflicting Marketings objective of high customer service and maximum sales dollars conflict with manufacturing and distribution goals Many manufacturing operations are designed to maximize throughput and lower costs with little consideration for the impact on inventory levels and distribution capabilities Purchasing contracts are often negotiated with very little information beyond historical buying patterns The result of these factors is that there is not a single integrated plan for the organization---there were as many plans as businesses Clearly there is a need for a mechanism through which these different functions can be integrated together Supply chain management is a strategy through which such an integration can be achieved Supply Chain Management Supply chain management or SCM is simply the process of optimizing the delivery of goods services and information from supplier to customer balancing supply and demand It has nothing to do with any particular piece of software despite what some vendors claim Supply chain management is typically viewed to lie between fully vertically integrated firms where the entire material flow is owned by a single firm and those where each channel member operates independently Therefore coordination between the various players in the chain is key in its effective management Many managers compare supply chain management to a well-balanced and well-practiced relay team Such a team is more competitive when each player knows how to be positioned for the hand-off The relationships are the strongest between players
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