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Word Count: 2,755
1 INTRODUCTION 11 DEFINITION Advertising is any paid form of non personal presentation of idea goods or services by an identified sponsor 12 BENEFITS OF ADVERTISING 121 ECONOMIC BENEFIT OF ADVERTISING Advertising can be a useful tool for sustaining honest and ethically responsible competition that contributes to economic growth 122 BENEFITS OF POLITICAL ADVERTISING Advertising contribute to democracy by informing people about the ideas and policy proposals of parties and candidates including new candidates whose are not previously known to the public 123 CULTURAL BENEFITS OF ADVERTISING Advertising have impact on media by supporting material of excellent intellectual aesthetic and moral quality presented with public interest in view Also advertising motivate people to act in way that benefit themselves and others 13 THE HARM DONE BY ADVERTISING 131 ECONOMIC HARM OF ADVERTISING That happens by misrepresentation and holding relevant facts Good example for that is advertising for brand and by create needs for items and services people dont need 132 HARMS OF POLITICAL ADVERTISING Political advertising seeks to disfigure views and records of opponents and unjustly attacks their reputation This happen when advertising appeals more to peoples emotions and base instincts rather than to reasoned sense of justice 133 CULTURAL HARMS OF ADVERTISING This happen by ignoring the educational and social needs of certain segment of audience advertising changes believe and behavior of some audiences 2 ADVERTISING AND ARAB ARTS 21 ADVERTISING AND DISCOURAGE There is relationship between advertising and Arab arts which make them inter text in many meaning and ways By objective of stimulating and convince we found the inter text between advertising and discourage Marker of advertising in Arab countries depend on discourage and interact audience to encourage them buying a product or trying a service they advertise it They use many strategies to attract audience to accept advertising and like it For example the characteristics of actor in advertising like to be a famous sportsman or
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